About Jav Choudhary
Founder, Group Managing Director & Investor. A background in commercial growth, with a focus on building businesses and long-term value.
Business leadership with a commercial foundation
I’m Jav Choudhary, a London-based founder, group managing director and investor. My work brings together operating businesses in fire safety and digital growth with investment interests in technology, established businesses and property.
My experience centres on commercial strategy, customer acquisition and business leadership. I look at how a business attracts the right customers, supports its people and delivers its work consistently. Those questions connect the different sectors in which I operate, even when the businesses themselves serve very different needs.
From customer acquisition to business operations
Digital marketing and lead generation are an important part of my commercial background. Through CatchLocal and TrustedLocal, my focus includes the relationship between online visibility, enquiries and the systems that help a business turn opportunities into customers.
That perspective also informs my wider approach to leadership. Winning work is one part of the picture. A business needs the right expertise, clear responsibilities and dependable delivery to support the relationships it builds.
Working across specialist sectors
As Founder & Managing Director of Rockland Fire, my role is business leadership within a specialist fire engineering and safety consultancy. The business supports developers, building owners and asset managers with fire safety and building safety requirements.
Alongside this, my interests through Auxilium Investment Group and Rocktor Property Holdings extend into technology, business investment and property. The emphasis is on understanding the opportunity, the people involved and the work needed to create value over time.
For the individual businesses, my roles and their areas of activity, explore the business portfolio.
A long-term perspective
I am interested in businesses with a clear purpose and a practical route to growth. My approach combines commercial direction with active involvement, whether the priority is developing customer relationships, improving operations or assessing an investment opportunity.
This website brings those interests together in one place. Service enquiries are best directed to the relevant company through its own website. For professional introductions and business conversations, my preferred contact route is LinkedIn.